WHAT IS SEO CONSULTING
SEO Job Description Tasks and Responsibilities
SEO consulting duties, responsibilities, and job descriptions are complex and cover a wide spectrum of marketing disciplines and internet marketing channels. What has remained constant over time is the need to: achieve higher Google search engine rankings and Google visibility, to get more content discovered online to generate business leads, create lasting results through informative and evergreen content while improving customer conversion rates.
SEO industry industry jargon, trends, and best practices creeping into the SEO Job Descriptionand being written about in reputable industry blogs include disciplines such as: Natural Language Processing | Google BERT Algorithm & Rankbrain | Progressive Web Apps (PWA) | Conversion Rate Optimization (CRO) | Featured Snippets | Schema ? Structured Data Markup | Mobile-first Indexing | Position 0 | Interactive Content | People Also Ask ?| Related Searches | Video Carousel | Influencer Outreach Marketing | Personalized Search Results | Technical SEO | Hyperlocal Marketing | Accelerated Mobile Pages (AMP) | Zero-Click Search | Latent Semantic Indexing | Interstitials | Google Quick Answers Box | Knowledge Graph Optimization | Artificial Intelligence | Rich Cards | Write About Topic Clusters Not Keywords | Pillar Pages | Chatbots | User Intent Optimization | Expertise, Authority, Trustworthiness (EAT)
The job description of SEO Consultants has transformed to include sophisticated skill requirements focusing upon content strategy and semantic keyword focus. There is a new set of job deliverables required to create informational and useful content along with better user experiences. The SEO Consultant job description requires strategic, analytical, integrative, tactical, and critical thinking skills to optimize interrelationships between social media, content quality scoring, cornerstone content (long-form content), extreme competition, and user behavior all-while paying close attention to the endless onslaught of Google search engine algorithm updates and online competition.
1)Understand Client’s Marketing Objectives
Know the consumers Search Marketing objectives and goals, market competitive setting, organization specific niche, brand name awareness goals, and also brand competitive advantages. Look advertising goals need to be quantifiable, sensible, and possible.
2)Web Page Optimization.
Implement On-Page SEO Mechanical Elements (H-tags, Images, Text Structure & & Formatting) while using abilities in organizing web site web content right into pecking orders. Incorporate Keyword Phrases, Keyword Prominence, Latent Semantic Indexing (LSI) keywords, Stem Keywords, and also Keyword Synonyms.
3)Keyword Research & & Analysis
Perform Keyword discovery as well as focus on Keyword Targeting Strategy for head key phrase verticals as well as long-tailed keyword expressions. Identify brand-new possible keyword targets with reduced competitors, high success = high industrial worth. Study alternative search terms and related questions.
Appoint, match, or map key words phrases to individual web pages to remain organized on specific subjects. Key phrase preparation and also implementation prevents keyword cannibalization issues later as well as reinforces pillar pages, as well as topic collections.
5)Attain Higher Google Rankings Visibility
Achieve Google leading 10 rankings placements for Money Keywords on web page, inner Landing Pages, for Published Articles, or for Blog Posts. Create NEW keyword ranking energy from obscurity to top of Google web page one focusing on enhancing click-through price, leads to understanding chart card, or in Youtube video slide carousel outcomes.
6)Focus on User Experience for Better Conversions
Enhance to enhance website site visitor experience, decrease Page Abandonment, Increase Page Views, Increase Visitor Dwell Time spent on website, Increase Click Through Rates (CTR) in search engine results pages (SERPS), Discuss the benefits of rich web content or rich media.
7)Diagnose Technical SEO Issues and also Resolve
Canonicalization, Pagination, 404 errors, 301/302 Redirects, Crawl Errors, Broken Links, Server Errors, Duplicate Content, Robot.txt file, Incorrect Site maps, Duplicate Content, Missing Alt Attributes, Poor URL Structure, Slow Website Speed.
8)Local SEO & & Schema Markup
Conduct Local SEO advertising and marketing projects that include a 100% full validated Google My Business account, Google Maps listing, local City Pages, and also a regular NAP profile (name, address, phone). Work on Reputation Management as well as on acquiring Local Business Reviews making use of tools as well as software such Getfivestars.com, Grade.us, or Trustpilot. Apply local schema markup, JSON-LD or mini data structured information. Get Local Business Citations.
9)Check out, test, and also diagnose for web site presence issues
Inspect Google Indexing Status, Efficiency of HTML code, Website Content Inventory, Moz’s Domain Authority Factors, Traffic Statistics, Keyword Targeting as well as Focus.
10)Complete an Online Competitive Analysis
Reverse-Engineer Competitors Websites to identify toughness and also weaknesses plus audience share. Contrast backlink accounts. Usage sources such as Spyfu.com, Compete.com, as well as Semrush.com.
11)Know SEO Company Industry Trends
Maintain informed on White Hat SEO Best Practices, and also Google Algorithm Updates such as Rankbrain, Caffeine, Hummingbird, Panda, and Penguin. Know what jobs and also what does not function. Apply innovative expertise and also expertise to prevent spam. Follow Top SEO Blogs such as Search Engine Land, Search Engine Journal, Semrush Blog, Search Engine Watch, Moz.
12)Assure SEO Friendly Website
Assurance a Search Engine Friendly Website for people and also search engines. Next, make certain you have indexable content that’s crawlable as well as not inadvertently obstructing web robots.
Compose Effective Headlines, Metatags, Paragraph Subheadings. Compose or write engaging distinct Title Tags, Meta Descriptions, and H-tags to generate clicks in search results page. Write in a natural language conversational tone made use of by searchers conducting voice search inquiries. Know your target market, write longer content as well as maintain paragraphs short, utilize message format such as vibrant, checklists, and italic, include picture pictures, avoid keyword stuffing.
14)Generate New Content Ideas: Content Development
Coaching as well as Training for Writing Relevant, Original, Unique, Added-Value Content. Suggest combining thin web content onto fewer more powerful web pages. Recognize content voids requiring loaded. Discuss Google’s top quality raters algorithm as well as Google Quality Guidelines that produce material Expertise, Authority, Trustworthiness (EAT).
15)Improve Existing Website Content
Create Evergreen Content. Combine web content. Update material to make it extra quickly scannable by people by utilizing subheadings. Leave a lot of space. Make sure usage Facts and statistics are correct. Also make sure to use proper attribution and nofollow those links. Get rid of grammar mistakes. Use bullet points. Remain on subject. Pages should have real objective, significance, as well as include worth.
16)Stress advantages over features to boost Conversion Rates
Conduct conversion testing if required. Create a feeling of necessity to ease customer discomfort factors.
17)Make SEO Strategy Recommendations
Recommend electronic marketing campaign method, methods, and also routine timeline. Suggest third-party experts for specialized solutions when required to produce a superior electronic marketing team.
18)Continual Process Improvement
Using data metrics such as traffic dimension and also call-to-action completions, constantly drive targeted-traffic rises through all digital advertising and marketing channels boosting content engagement. Forge ahead to remain ahead of the competitors while reducing threat.
19)Know Content Management Systems (CMS) and Digital Marketing Platforms
Understand functional attributes, advantages and also negative aspects of prominent Content Management Systems: WordPress, Drupal, Joomla, Concrete5, DotNetNuke, Hubspot.com, Marketo.com, Raventools.com, Webceo.com, Buzzsumo.com, Sproutsocial.com, Instagram.com, Linkedin.com. Know best internet site growth strategies for various marketing types such as b2b, b2c, ecommerce, landing web pages, sales funnels, lead generation.
20)Web Re-design & Development
Have an essential understanding of Web Development and Website Design and redesign processes, terminology used by web designers, and have basic HTML coding skills. Understand Cascading Style Sheets (CSS), Web-page Layout and Graphic Design elements.
Understand crucial aspects of Ecommerce Websites, Shopping Carts, Online Payment Processing Services, Photo Galleries, Ecommerce Platforms and also Storefront options, plus delivery choices as well as tax guidelines to comply with laws.
22)Apply Advanced SEO Techniques
Usage sophisticated methods to make best use of search engine visibility leading to: Featured Snippets, Write Evergreen Content, Google Knowledge panel presence, Google Quick Answers Box, Local Pack.
23)Use SEO Tools as well as SEO Software Effectively
Interpret software application data to make valued referrals. Discuss relevance, device purpose and also sorts of SEO tools and also software types. Google Webmaster Tools, Google Analytics, Header Response Checkers, Backlink Audit and Backlink Analysis, Site Crawling, Rank Tracking, Keyword Analysis. Favorite devices include Brightlocal.com, Moz Link Explorer, Semrush.com,, Woorank.com, Ahrefs.com, Alexa.com, Gtmetrix.com, Screamingfrog.co.uk, Sproutsocial.com, Spyfu.com, SEOQuake, Ubersuggest.io, Hootsuite, Kwfinder.com, Yoast.com, SEObook.com, Neilpatel.com, as well as Backlinko.com.
24)Utilize the best Internal Linking Practices to improve website functionality
Utilize Marketing Funnels, appropriate web link characteristics, and Breadcrumb navigating.
25)Off-site SEO & & Link Building Development
An Organic SEO Consultant encourages clients just how to establish a diversified inbound web link profile utilizing a range of white-hat SEO link structure approaches as well as techniques such as Blogger or Influencer Outreach, Content Marketing, and also Infographics design and publishing. Solve credibility monitoring issues that damage on-line reputation. Job to earn and also attract natural pertinent web links to key landing web pages and also linkable content (eg. Infographics). Seek high quality back links from authority websites.
26)Website Functionality & & Completeness
Make suggestions for efficient Global Navigation, Site Layout, Menu and Navigation Style, Footer area, Imagery, Color Scheme, Logo and also Favicon if required. Assist with requirements or requirements for aesthetically enticing web content that’s expertly provided.
27)Be An Expert Troubleshooter
Analyze numerous elements, prospective issues, and also concerns to determine barriers that could be negatively affecting search engine rankings over a duration of time (eg. As soon as services are discovered, determine progress points.
28)Key Performance Indicators (KPIs)
Mutually agree on Key Performance Indicators standards, not only for internet site efficiency but for assessing SEO project performance. Instances consist of Audience Share, Traffic Sources, Profits and also ROI, Keywords reaching Google # 1.
29)Establish Naming Conventions
Identify naming conventions and Taxonomies for URL structure, Content Silos, Sub-directories or Sub-domains, File Names, Graphical Images, multi-media or video clip identifying as well as titles, and individual names. Assist in the domain name exploration process.
30)Create URL Map
URL Maps are the blueprint and roadway map file for Information Architecture representing the Hierarchy of Content. An instance includes the old internet site URLs versus the newly proposed site URLs when redesigning a web site.
31)Focus on Mobile Search
Usage Responsive Web Design as well as work on attaining greater in Mobile Search Results
Optimize material to rate well in voice search and also in Google Mobile-first Index.
32)Periodic Monthly SEO Reports
Prepare records for ongoing SEO customers and also for task development coverage.
33)Optimize Tier 1 Social Media Accounts
Social media site optimization includes Social Media Profiles such as Youtube, Facebook, Twitter, Instagram, and Pinterest
Promote and also relay customer’s brand name messages. Add social media sharing features and also switches to digital content.
34)Social Media Strategy & & Content Distribution
Know how to advertise and also transmit web content in digital marketing channels: video portals, social media sites, email e-newsletters, present advertising, public relationships, blog writer outreach, with industry influencers, photo image sharing, as well as through social networks advertising.
35)Branding Consultation as well as Branding Strategies for Online Marketing
Talk about the essentials of branding your company online as well as exactly how to develop brand recognition through reliability and also exposure, credibility, and differentiation. Take a digital asset supply to see where you stand vs. on the internet rivals.
36)Quality control all electronic marketing groups outcome
Remove internet spam. Help with Google charge recuperation.
Make sure website is secure and is using secure transfer protocol (https). Screen Google Search Console interactions for malware or Spam alerts. Have strong passwords and also protected logins. Maintain software applications are up-to-date. Make routine internet site back-ups.
38)Collaborate successfully with customer’s Digital Marketing Team and be an effective contributor
Group members typically consist of the service proprietor, web developer or web designer, advertising company, social media group, as well as perhaps a copywriter or consultant.
39)Web Hosting & Domain
Ensure the customer is fully in control as well as understands their web site domain standing as well as DNS settings. Suggest a new web host if site rate load time is slower than 3 seconds.
40)Advantages as well as Benefits of SEO
Notify the customer of the countless benefits of SEO explaining why this marketing approach develops equity and also pays off (ie. high return on investment) in the long-term, versus paid marketing or offline advertising marketing versions that do not develop equity as well as deliver enduring returns.
41)Online Marketing Demonstrations
Conduct live online demos in locations where internet marketing companies heavily affect customer positions. Train as well as inform. Conduct monthly SEO meetings, client presentations, job reviews, give evidence, individual meetings and also conference calls.
42)Fix Old Website vs. Build a New Website Analysis
Are they investing in the ideal Digital Marketing Platforms?
43)Paid Search Advertising
Be proficient in evaluating Client needs for Paid Search Advertising, Pay-per-click, PPC, Adwords. Make keyword referrals for online marketing campaign similar to a complete advertising agency.
44)Keep SEO Budget on course
Handle project budget plan expenditures, client on-boarding, help establish concerns, redirect resources if required, perform job monitoring, document all web site adjustments.
45)Establish and also connect sensible work completion timelines as well as routines
Have a detailed SEO agreement defining responsibilities to avoid misinterpretations.
Have the capacity to explain intricate concepts and also interrelated principles at client’s expertise degree without making use of excessive sector buzz terms, answer inquiries, training and training. Describe vital principles multiple times up until they comprehend the importance.
47)Play Both Offense as well as Defense
Connect where new opportunities are by taking a leadership role, and also, let the customer know where they’re susceptible (eg. acquire Exact Match Domain Names prior to others do, Up-and-coming Competitors most likely to soon surpass them in SERPs). Allow the consumer know if they should be routing advertising and marketing financial investment bucks into various other locations such as SEO Copy Writing, Content Creation, or Social Media. Justification.
Seek advice from on just how to best utilize client-owned domain names under their possession. Does it make good sense to combine or settle numerous internet sites right into one fantastic internet site? Consult on exactly how to take care of several company areas.
49)Take marketing actions in rational order
Beginning by dealing with the most hard job first, then do the campaign tweeking later on using Web Analytics Data.
DO NOT make SEO Guarantees for keyword rankings. Just assure what’s in your direct control. Use past experience to approximate future results as well as scenarios.